Moiza Shaikh
Jun 29, 2023

Breaking the mould: Diversifying LGBTQ+ representation in brand narratives

The full, multidimensional representation of LGBTQ+ communities in media is essential for brands to be seen as inclusive and supportive, in an authentic way— rather than merely depicting lessons in tolerance.

Vicks' 'Touch of Care' moves beyond a one-dimensional portrayal of LGBTQ+ individuals and families.

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