Shawn Lim
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SIA retains PHD as media agency of record
EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.
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Tech On Me: Can adtech wean itself off MFAs?
This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.
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APAC media new-biz rankings: Mindshare makes ...
PHD's win of the Vitasoy account in Hong Kong and retention of the brand in China helped the agency retain first place. Meanwhile, retaining the big Ford account in China helped Mindshare rise to second place.
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Tech On Me: Is Apple renewing its focus on ...
In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.
Tech On Me: Will pornography content increase on X?
Welcome to the inaugural edition of Tech On Me, a weekly newsletter where Campaign's media and technology editor, Shawn Lim, breaks down the latest technology news and trends and gives his take on it.
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Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.
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