Opinions
How I came out in the workplace
Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.
Campaign at Cannes 2024: Editor's blog
Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.
From ancient scrolls to Outernet London, how trans visibility evolved over time
It’s important to showcase trans stories as a way to confront and dismantle prejudice.
Beyond rainbow filters: Real support for Pride Month
Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.
Sexual harassment at Cannes: A 'difficult yet essential subject'
People need to trust that employers, event organisers and others with a duty of care are looking out for them, says Digital Cinema Media's Karen Stacey.
Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
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Pride marketing: Even the smallest acknowledgement can have the biggest impact
Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.
Newsflash: Journalism matters to young audiences
Research from Newsworks shows that, contrary to some expectations, news content readership is rising, particularly for people in their late teens and twenties. And that was before Rishi Sunak called a snap election.
Why Cannes Lions is taking sport seriously
Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.
AI can bring greater precision and accountability to the business of creativity
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Philippe Krakowsky of Interpublic Group is the latest in the series.
The business case for investing in creativity is stronger than ever
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Dentsu's Hiroshi Igarashi continues the series.
Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
The vice chairman of Ogilvy UK argues digital advertising is broken.
A true union between humans and machines can have a multiplier effect on creativity
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.
2024 Cannes Contenders: Havas creative leads share their top bets
Donevan Chew, chief creative officer of Havas Malaysia and Kenneth Tung, executive creative director at Havas Hong Kong tells us which APAC campaigns are set to win a Lion at Cannes.
Keeping up with AI search, a cookieless future, TikTok and X uncertainty
Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.
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‘Vada Pav Girl’ and ‘Dolly Chai Wala’: Signalling the surge of India's regional social media stars
As audiences choose raw snatches of life from regional influencers over superficial content from influencers in urban pockets, a new medium for brand marketing has opened up.
Navigating the cookieless future: Insights from industry leaders
Although cookie deprecation on Chrome has been delayed yet again, more and more industry experts are urging the 75% of marketers still relying on third-party cookies to make the change to first-party data.
We can be better with AI, but we must be better than AI
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.
2024 Cannes Contenders: Cheil creative leads share predictions
Senior creatives at Cheil from South Korea, China and London choose the APAC-based campaigns that are most likely to win a Lion at Cannes.
AI doesn’t dilute the business case for creativity, it strengthens it
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. WPP's Mark Read begins the series.
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