X officially allows ‘consensually produced’ adult content
Social media platform introduces new policy that formally permits posts containing nudity and pornography provided they are labeled.
Tech companies offer poor ad transparency, study finds
A new report from Mozilla and CheckFirst found that many tech companies, including most major social media platforms, offer disorganised ad data that researchers struggle to navigate.
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X hires former Publicis exec as brand safety lead
The company announced two senior hires in its safety team on the back of significant advertisers halting ad spending due to a lack of brand safety.
Here’s why agencies have no idea who X creators are
X’s recent creator push is causing a lot of confusion.
Twitter co-founder's Bluesky Social goes public: What are the benefits and risks for brands?
Intended to be a rival platform to X (formerly Twitter), the Jack Dorsey-funded app is now open to the public, but brands still seem to be taking a wait-and-see approach.
Snapchat+’s AI features see subscribers skyrocket but advertisers remain cautious
With seven million paying users, are brands being too quick to ‘overlook Snapchat’s strengths’ when it comes to advertising?
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