generative ai

Jun 3, 2024

Media Chinese to layoff 44% employees in Malaysia and replace them with AI

The decision follows substantial financial losses in 2024.

May 29, 2024

Creative Theory Agency draws focus to vital need for inclusive AI

What Prompted You? campaign shows the importance of equitable access to AI tools as the tech gains mainstream adaptation.

May 29, 2024

Klarna cuts marketing agency spend by 25% aided by AI

Its total sales and marketing spend have been lowered by 11%.

May 27, 2024

Artificial intelligence: Tech marvel or 'morally problematic'?

CAMPAIGN 360: Delving into the ethics of artificial intelligence in his keynote address, Quintessence AI's CEO Hubert Etienne unpacked the AI 'black box' and how it holds the key to marketing more responsibly.

May 16, 2024

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?