Partner Content
The long and short of it: Reaching the right audience at the right time with versatile video formats
YouTube’s Cynthia Lam on how brands can leverage the platform’s strengths in both long- and short-form content to engage audiences at the most opportune moments.
The Impact of AI Regulation on the Ad Industry
While the EU has taken a lead in regulating AI, Criteo’s Diarmuid Gill believes marketers in Southeast Asia should not be far behind, putting in place ethical frameworks around AI practices.
Why diversity and inclusivity are the key ingredients for a supportive, empowering environment
Unleashing the superpower of diversity and inclusivity has helped Mars Wrigley and its agency EssenceMediacom be at the vanguard of creativity and innovation in China
How Connected Retail can help brands monetise the last mile of the purchase cycle
By seamlessly integrating store signage, point of sale devices, and data-led insights, Connected Retail enables marketers to activate the ultimate contact between brands and consumers – the checkout counter.
“There is an increasing need to pay attention to attention,” says DoubleVerify’s Mark Zagorski
In a presentation to senior Asia-based marketers, DoubleVerify CEO Mark Zagorski highlighted findings from the upcoming DV Global Insights: 2024 Trends Report slated to be published by this month.
How Microsoft Advertising is harnessing its legacy and generative AI to provide full funnel advertising solutions
Microsoft Advertising is uniquely positioned to address the biggest challenges facing marketers today with a robust suite of solutions, by combining its impressive legacy in technology, with its leading-edge competence in generative AI.
The future engine: Embracing the opportunities and challenges ahead with an agile content engine framework
How the content engine’s holistic, agile, and flexible approach is key to future-proofing brands.
.png&h=268&w=401&q=100&v=20170226&c=1)
TikTok Ad Awards 2024 honours the best ad campaigns from Singapore and Malaysia
The inaugural awards programme is aimed at celebrating the best TikTok campaigns in Southeast Asia— all of which showcase boundless creativity.
Safety first: Psychological safety for women is imperative for workplace success
We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space.
How to optimise your investments in Asia’s complex influencer ecosystem
Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships.
Video marketing’s AI-powered transformation
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
“Partnerships and the value agencies bring to marketers are more vital than ever” - Yahoo’s John McNerney
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
AI won’t take your job or business. The people who learn and apply AI will
Meta and Campaign’s Global Pioneers series on the future of advertising brings Accenture, Publicis Media and VCCP’s Faith to the stage to progress learnings on the present and future of AI.
Reel in your audience: Optimising short-form video marketing for Ramadan 2024
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
People power: The creator engine at work
Creative leaders from Tag discuss the array of creators needed to power a content engine — and what tomorrow will hold for creatives and the industry at large.
APAC trends for 2024: Fragmentation, attention, and AI
What are going to be the top trends in advertising in 2024? Based on DoubleVerify’s analysis, here are some of the top trends that marketers in APAC should keep in mind as they plan for the new year.
Caregiving and familial aid in Japan: ‘An inevitable and distinctly human need’
As Japan faces an ageing population and dwindling workforce, we hear from leaders at EssenceMediacom Japan and Uber Japan about why generational diversity, gender diversity, and familial aid are the way forward for a more compassionate workplace.
AOY Insights: How Publicis Groupe is a force to reckon with across creative, PR, media, and data disciplines throughout Asia
We take a closer look at Publicis Groupe’s award sweep at Campaign Asia-Pacific’s 2023 Agency of the Year awards.
TikTok: The new ‘eye level’ for CPG brands in the digital era
In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.
AOY Insights: Transcending vanilla media planning and buying yields rich dividends for Carat Taiwan
Delving into strategy, AI-driven solutions, and ESG compliance helped Carat Taiwan race ahead of the pack to become Taiwan Media Agency of the Year.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
