Bailey Calfee

May 29, 2024

Creative Theory Agency draws focus to vital need ...

What Prompted You? campaign shows the importance of equitable access to AI tools as the tech gains mainstream adaptation.

May 25, 2024

Brands plan for a quiet Pride Month

Agencies report dwindling projects and an overall lack of communication from clients regarding Pride Month plans.

May 12, 2024

New Balance boasts deep roots and universal appeal ...

Shot in 16mm, the seven-minute film shows various subcultures’ attachment to the brand.

May 7, 2024

Assembly hires Pele Cortizo-Burgess as its first ...

Cortizo-Burgess leaves Initiative to bring his experience guiding inclusive media strategy to Assembly.

May 3, 2024

Campaign Global Forecast Q2 2024: Tech brands' ad ...

The troubles in the tech world cast a shadow on the industry in 2023. Will the clouds clear in 2024?

Apr 16, 2024

Why brands are leaning into spoofing film genres

Leaning into entertainment storytelling catches consumer attention while giving brands more creative freedom.