adtech
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Can curation revive the programmatic open auction?
Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.
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Grab integrates OpenAI technology into its platform
Aside from making an impact on accessibility, customer support, and mapping, OpenAI's generative AI technology has the potential to impact Grab's advertising tools like retail media.
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'We are now a performance business': DoubleVerify's CEO on expanding beyond brand safety
On a recent trip to Singapore to attend Campaign 360, CEO Mark Zagorski spoke to Campaign about the company's expansion into social-media measurement, retail media, and AI plans.
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Will zero-party data restore consumers' trust in brand value?
Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.
Colossus SSP alleged to mismatch user IDs
In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
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