Maisie McCabe
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The Information
May 13, 2024
The creative backlash against Apple 'Crush' missed ...
Apple is diluting its advertising pedigree with low-grade thinking.
Mar 24, 2024
Amid the flood of agency mergers, Ogilvy One is a raft
As personalised comms expand, the industry needs Ogilvy One’s creativity-led one-to-one approach more than it did in 2017.
Mar 24, 2024
The & Partnership and MSix & Partners merge to form ...
Agency says bringing media and advertising together will allow it to leverage AI better.
Mar 17, 2024
Leo Burnett and Rapp’s double-AOY wins should ...
Both agencies' success demonstrates brighter days are possible for all shops.
The Information
Feb 21, 2024
Will (Jo) Bacon get M&C Saatchi sizzling again?
It will be good for the industry—and the UK—if the new chief executive builds a business befitting the agency's legacy, writes Campaign UK editor, Maisie McCabe.
The Information
Nov 14, 2023
Accenture Song restructures to 'deliver at the ...
Annette King will become the consulting giant's marketing practice lead.
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