Ewan Larkin
May 14, 2023

Can Linda Yaccarino solve Twitter's brand safety problem?

The media veteran will need to satisfy concerns about content moderation to attract advertisers back to the platform, communications executives say.

Yaccarino has a legendary rolodex, but can she make advertisers feel truly safe on Twitter? (Photo credit: Getty Images)

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

4 hours ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

6 hours ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

6 hours ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.

7 hours ago

How I came out in the workplace

Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.