Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
Apr 21, 2017
Nation branding: A complex, high-stakes game
Slogans and mascots are the least of it: ‘nation-branding’ in Asia today has evolved into a complex, multifaceted game with mega prizes on offer for winners—and catastrophe for losers, writes Olivia Parker.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
Related Articles
May 16, 2024
Asia-Pacific Power List 2024: Yajuan Wang, Red
May 16, 2024
Asia-Pacific Power List 2024: Tatsuya Okamoto, ...
May 16, 2024
Asia-Pacific Power List 2024: Naho Kono, Rakuten
Just Published
4 hours ago
Whose idea is it, anyway?
Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy
.png&h=268&w=401&q=100&v=20170226&c=1)
5 hours ago
SIA retains PHD as media agency of record
EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
6 hours ago
Tech On Me: Can adtech wean itself off MFAs?
This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.
7 hours ago
How I came out in the workplace
Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.