Marketing
Campaign at Cannes 2024: Editor's blog
Chill your rosé and pop the cork—it's Cannes Lions 2024! Join Campaign Asia-Pacific's Rahat Kapur as she takes you on a walk down the Boulevard de la Croisette live from this year's extravaganza, behind-the-scenes at the best talks at the Palais, unpacks the winning work with jurors, and more.
Heineken creates beer insurance for accidental spillage during Euro 2024
Campaign also includes free 'Pint-chos' to protect pub-goers from spilled beer.
'Connecting emotion with innovative design': Bugaboo on how it created its global campaign
Bugaboo disrupted the buggy market when it arrived at the end of the last millennium. Now it is looking to 'make the future brighter'.
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Calls grow in Australia for restrictions on junk-food advertising
As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.
Cannes daily global podcast: Elon Musk puts free speech before advertisers
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
From ancient scrolls to Outernet London, how trans visibility evolved over time
It’s important to showcase trans stories as a way to confront and dismantle prejudice.
Roblox taps Xbox for CMO as it splits marketing and comms
Chief marketing and communications officer Barbara Messing left Roblox last November.
Trends from China’s ‘super long’ mid-year shopping festival
This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.
Beyond rainbow filters: Real support for Pride Month
Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.
Clean Creatives on decision not to disrupt Cannes 2024
Climate activist group Clean Creatives has told PRWeek UK it has no plans for stunts at this year’s Cannes Lions, calling the festival ‘a difficult and expensive place to engage’.
Cannes daily global podcast episode 2: Big wins in audio, health and outdoor
Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
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Campaign's Agency of the Year 2024 opens for entries
Campaign's Agency of the Year awards are back. Now in its 31st year, AOY recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets. Read below for more details.
McDonald's global CMO: 'Say yes to work that makes you uncomfortable'
Morgan Flatley said businesses should elevate creative excellence and embrace risk.
Iris hires former Grey Europe chief as global creative chair
Eduardo Maruri ran Grey Europe. He was also a candidate for Ecuador’s presidency in 2023.
DDB Worldwide promotes Susie Walker to global chief creative operations officer
Walker will report to DDB Worldwide president and global chief creative officer Chaka Sobhani.
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M&C Saatchi teases new logo and ‘Plus’ brand proposition at Cannes
Chief executive Zaid Al-Qassab to announce planned changes at festival.
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Singapore’s top 50 brands for consumer experience
Discover why Singapore Airlines reigns supreme in 2024 and which brands are vying to climb the ranks—insights from Campaign’s regional research in collaboration with Milieu Insight.
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Pride marketing: Even the smallest acknowledgement can have the biggest impact
Brand support for the LGBTQ+ community in a continuous capacity can be a lifeline for individuals, says the chair of the Media Federation of Australia’s (MFA) diversity, equity, and inclusion advisory panel.
Move and win roundup: Week of June 17, 2024
Houston, Cheil X, Burson, 100Plus, LT Foods, JCDecaux, Dentsu, 72andSunny, Maker Lab, Ogilvy, Younion and others in our weekly collection of people moves and account wins.
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Tech On Me: Is Apple renewing its focus on improving its ad measurement capabilities?
In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.
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