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Jul 29, 2015
It pays to be 'meaningful', but less so in APAC: Havas Media research
How much is it worth to be a 'meaningful' brand? Research by Havas Media Group shows that although consumers in Asia-Pacific are more likely than the global average to agree that brands are improving their quality of life, they don't reward those brands with as much 'share of wallet' as consumers elsewhere.
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