Branding
Apple is the world's first $1 trillion brand: Kantar
Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.
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Stagwell rebrands Brand New Galaxy as Assembly
EXCLUSIVE: Piotr Morkowski, former BNG CEO, will now lead Assembly’s global digital commerce efforts, while Julia Dziurbiejko and Kacper Kłos assume key global roles.
Thailand's top 50 consumer brands
See why Shopee tops the Thai list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
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Dione Song on Love, Bonito: ‘Not just clothes, we sell empowerment, confidence and community’
At Campaign’s flagship event, Love, Bonito's chief executive shares her winning strategy: a crystal-clear value proposition, thoughtfulness in design, and seamless omnichannel experience.
Indonesia's top 50 brands
See why Shopee tops the Indonesian list in 2024 and which brands are challenging to move up the rankings from Campaign's regional research in partnership with Milieu Insight.
Coca-Cola brand director: ‘Brands can’t be complacent and must keep renewing’
Oana Vlad spoke alongside the creative directors of the Kansas City Chiefs and JKR at the D&AD Festival.
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Southeast’s Asia’s top 50 brands 2024
Customers who participated in a comprehensive research survey conducted by Milieu Insight and Campaign rated Samsung and Shopee at the top of their list. View the other 48 brands who made the cut.
Campaign360 2024: Highlights
Catch all the highlights from the two-day event that took place on May 14-15 for all things disruption, AI, creativity, and more.
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
RGA launches brand design consulting practice in EMEA
The service is already available in the US and Australia.
Lego rolls out overhauled brand identity
Design elements of the rebrand are inspired by comic books.
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Is there a future for the brand mascot?
From Ronald McDonald to Tony the Tiger and the Michelin Man, brand mascots used to be ubiquitous and beloved. But where have they all gone?
Beyond the Great Wall: Navigating global expansion for Chinese businesses
Chinese brands seeking success abroad must fully commit to brand building, stay flexible and take ESG seriously, says SPRG Beijing's strategy director.
Brands can learn a lot from Nike’s reimagined St George’s Cross
The new England football kit, featuring Nike’s reinterpretation of the St George’s Cross, has been the talk of the design world and much of the nation since its release last week.
Kate Middleton’s cancer diagnosis is another reminder for social media managers to think before posting
Brands joked this week about “spotting” Kate, who hadn’t been seen in public for months.
The Magic Brush: How listening to Gen Z can guide brands through challenging economic periods
As China navigates a rare period of economic downturn, brands and businesses need to reassess the pictures they are painting—and how they provide value, says ECD of Design Bridge and Partners Shanghai.
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Why Formula One's return to China is set to drive new opportunities for APAC-focused campaigns
While the majority of F1 continues to look west-ward, the horizon to the east is quickly and quietly realigning itself for potentially immeasurable growth, says Prism Sport’s Simon Hinchliffe.
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Why plant-based proteins shouldn’t be marketed as ‘alternative’
Flying Fish Lab's Mario Braz de Matos has a few suggestions on how to make the plant-based protein industry more exciting for various demographics.
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Creative Minds: Malou Ko wants to have dinner with the late Virgil Abloh and Hikaru Utada
The founder of design studio The Cabinet on the wild idea of starting a design agency while still a student, and her dream dinner guests.
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