Diana Bradley
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Burson launches ahead of schedule
Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.
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How health influencers Nadya Okamoto and Dr Mike ...
Both shared their strategies—and platform likes and dislikes—at the PRWeek Healthcare Awards+Conference.
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Bumble removes ‘vow of celibacy’ ads following backlash
Bumble said it has heard criticism of the ad and is removing it from a global campaign.
TikTok global comms head exits
Hilary McQuaide says she is leaving the platform for “a new adventure.”
Apple's 'Crush' ad elicits backlash from marketing ...
“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey.
BCW, Hill & Knowlton warns staffers to brace for ...
The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.
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