creativity
AI can bring greater precision and accountability to the business of creativity
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Philippe Krakowsky of Interpublic Group is the latest in the series.
The business case for investing in creativity is stronger than ever
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Dentsu's Hiroshi Igarashi continues the series.
A true union between humans and machines can have a multiplier effect on creativity
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.
AI doesn’t dilute the business case for creativity, it strengthens it
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. WPP's Mark Read begins the series.
I feel therefore I do: Why ads should appeal to the 'lizard brain'
Advertising’s obsession with tech can come at the expense of emotional engagement—and that can lead to homogeneous, boring ads, writes the Uncommon Creative Studio founder.
Creative Minds: Aarushi Chandel's brave new world
What's the craziest thing creative Aarushi Chandel's ever done? Chosen a life in advertising, of course.
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