Campaign Asia

Thursday, 20 June, 2024

Meta ‘disappointed’ to pause its AI plans in the EU

Reem Makari

By not having access to users’ public data in the EU, Meta said that it would only be able to provide a ‘second-rate experience’ and has therefore delayed the launch of Meta AI in the region.

RNIB, MullenLowe and Cannes Lions announce new award celebrating alt text

Will Green

Category will encourage ad industry to write image descriptions for the visually impaired.

From ancient scrolls to Outernet London, how trans visibility evolved over time

Marty Davies

It’s important to showcase trans stories as a way to confront and dismantle prejudice.

Roblox taps Xbox for CMO as it splits marketing and comms

Brandon Doerrer

Chief marketing and communications officer Barbara Messing left Roblox last November.

Ineos launches global campaign for Grenadier 4x4

Ben Bold

The ad is the first work for the Ineos brand by Wonderhood Studios and Wavemaker.

Editor's Picks

AIA’s CMO breaks down new campaign that redefines 'health'

Nikita Mishra

In an exclusive interview with Campaign, Stuart Spencer delves into ‘Rethink Healthy’, the insurance brand’s new proposition to challenge health as being solely about body size, eating salads, or intensive exercise.

Trends from China’s ‘super long’ mid-year shopping festival

Minnie Wang

This year’s sales period for 618 indicated a slew of new trends, including the proliferation of AI, the cancellation of pre-sales, and the growth of outdoor apparel.

Beyond rainbow filters: Real support for Pride Month

Hesperus Mak

Brands embracing LGBTQ+ consumers should align with their values, not support them in June when it's cool to do so, says this VML Hong Kong strategy director.

Events

APAC Marketing Shift: How to capitalise on the surge in digital

Jul 3, 2024

Virtual, APAC

Diversity Talks 2024: From challenges to change

Jul 17, 2024

Virtual, APAC

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