Campaign Asia

Campaign Creative Capsule
Thursday, 13 June, 2024

Welcome to Creative Capsule, your weekly dose of creativity-focused features. This week, in Creative Minds, meet RGA’s Masaya Nakade who has tried his hand at being an athlete, a security guard, a chef and more before becoming a creative. With Cannes Lions starting next week, creatives from agencies like Dentsu, Wolf BKK Ogilvy and TBWA share with us their predictions for which campaigns will pick up a Lion. Last but not least, join our pal Ad Nut in exploring Philips’ tongue-in-cheek campaign featuring Hong Kong celebrities and dental drama.

Creative Minds: Once a security guard for a Michael Jackson concert, Masaya Nakade is a jack of all trades

Staff Reporters

RGA's Masaya Nakade has also worked as an athlete, chef, traveller, writer, artist, filmmaker, and designer before becoming a creative.

Philips plays spot the difference with lookalike celebs

Ad Nut

The tongue-in-cheek campaign brushes with fame, Hong Kong celebrities and a dash of dental drama.

2024 Cannes Contenders: Dentsu creatives place their bets

Staff Reporters

Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.

Cannes Contenders: Wolf BKK predicts which campaigns will emerge victorious

Staff Reporters

Wolf BKK's Torsak Chuenprapar handpicks the campaigns that could win a Lion next week at Cannes.

Cannes Contenders: Ogilvy's purpose-driven and humour predictions

Staff Reporters

Ahead of Cannes Lions next week, Ogilvy's Reed Collins picks a selection of work that resonates with him the most.

Cannes Contenders: TBWA's handpicked lion-hearted crusaders

Nikita Mishra

In the hunt for the grand prize, TBWA's Peter Khoury reveals his list of APAC campaigns poised for roaring success in the French Riviera next week.

The business case for investing in creativity is stronger than ever

Hiroshi Igarashi

Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Dentsu's Hiroshi Igarashi continues the series.

When an ad winningly targets the nose, not the eyes

Vinita Bhatia

Swiggy Instamart’s recent ad is a prime illustration of leveraging scent marketing to establish a memorable brand identity.

Cannes Lions 2024: Inside the jury room with Vita Harris

Vita Harris

Harris is the Jury President for the Creative Strategy Lions category.

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