Campaign Asia

Friday, 14 June, 2024

premium

Omnicom poised to retain Volkswagen Group media account after global pitch

Gideon Spanier

Omnicom Media Group expected to create new operating model for client.

Burson launches ahead of schedule

Diana Bradley

Burson—created from the merger of WPP-owned BCW and Hill & Knowlton, which is due to be formally completed on 1 July—launched on June 13, unveiling its new brand identity and client offerings.

2024 Cannes Contenders: Dentsu creatives place their bets

Staff Reporters

Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.

What’s your one piece of advice for Cannes freshers?

Matt Barker

Help is at hand with these tips and suggestions from a cross-section of Cannes veterans.

Newsflash: Journalism matters to young audiences

Heather Dansie

Research from Newsworks shows that, contrary to some expectations, news content readership is rising, particularly for people in their late teens and twenties. And that was before Rishi Sunak called a snap election.

Editor's Picks

Grey changes Asia Pacific leadership, appoints Sarah Trombetta as APAC CEO

Robert Sawatzky

After 33 years with Grey, global COO and international president Nirvik Singh is leaving the business. Grey also has appointed Masahiko Okazaki as its new CEO in Japan, replacing Yukiko Ochiai.

Apple is the world's first $1 trillion brand: Kantar

Joseph Arthur

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

RGA promotes Ben Miles to APAC chief design officer

Prior to the newly created role, Miles was the VP and executive creative director of Brand Design for APAC.

Events

APAC Marketing Shift: How to capitalise on the surge in digital

Jul 3, 2024

Virtual, APAC

Diversity Talks 2024: From challenges to change

Jul 17, 2024

Virtual, APAC

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