Search results for ""layoffs""
P&G's digital plan is possible, but not easy and not cheap
Procter & Gamble (P&G) chief executive Robert McDonald's statement that the FMCG giant would look to moderate its US$9.3 billion ad budget by leveraging the cost efficiency of social media has drawn criticism. However, digital experts say that while it won't be a cheap or easy move, the company should certainly be able to increase its engagement digitally without having to increase its budget.
Mediabrands launches tech hub, Global Technology Solutions, in Malaysia
KUALA LUMPUR - IPG Mediabrands has launched Global Technology Solutions (GTS), a new technology services company within the Mediabrands group.
The state of the ad industry - what you need to know.
Many of us are totally consumed by our jobs—answering emails, writing marketing and advertising plans, blogging, making ads, designing websites, sitting in meetings, taking phone calls...So, most ...
Agencies of the Future, or Flavour of the month?
There are so many articles and blogs written about the "Agency of the Future". Agencies believe they need to re-invent themselves to stay relevant. I continue to believe the best thing for ad ...
The Freelance Market Today
For the last few years I’ve seen a heightened degree of frustration and disappointment in many of the creative people and account services people who continue to work for big ad agencies. They ...
Is there a future for newspapers?
It must be hard for some of the great newspaper brands to remain calm given the tsunami that is currently wreaking havoc on the traditional newspaper media business. The Tsunami started ages ago, ...
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