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BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI
Jun 10, 2024
Minnie Wang

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI

In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.

Media Chinese to layoff 44% employees in Malaysia and replace them with AI
Jun 3, 2024
Staff Reporters

Media Chinese to layoff 44% employees in Malaysia and replace them with AI

The decision follows substantial financial losses in 2024.

OpenAI inks multi-year content deal with News Corp
May 24, 2024
Staff Reporters

OpenAI inks multi-year content deal with News Corp

The five-year agreement comes as Microsoft, OpenAI, and Google face intense scrutiny over training AI models on copyrighted content usage without consent.

Agency Report Card 2023: Initiative
May 24, 2024
Staff Reporters

Agency Report Card 2023: Initiative

Losing long-term client Carlsberg is a blow for the agency, and Initiative has tried to mitigate the losses with solid employee initiatives.

Agency Report Card 2023: FCB
May 17, 2024
Staff Reporters

Agency Report Card 2023: FCB

A year of transformative change for FCB in key markets, as the addition of Kinnect and continued strength from FCB/Six continues to drive business growth in India and New Zealand, respectively.

RGA merges US and LATAM operations
May 13, 2024
Alison Weissbrot

RGA merges US and LATAM operations

EXCLUSIVE: April Quinn will oversee the region as Americas president in digital agency’s latest restructure.

The Tesla trial: Can brands thrive without a traditional marketing team?
May 13, 2024
Matthew Keegan

The Tesla trial: Can brands thrive without a traditional marketing team?

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

Agency Report Card 2023: Carat
May 9, 2024
Staff Reporters

Agency Report Card 2023: Carat

With signs of improvement on the horizon but a parent network restructuring against the backdrop, Carat navigated the difficult position of maintaining its growth in 2023, whilst remaining unaffected by the uncertainties that surround it.

Agency Report Card 2023: BBDO
May 8, 2024
Staff Reporters

Agency Report Card 2023: BBDO

BBDO is rebounding in revenue growth and new wins, with more business diversification across Asia. But its creative performance still has room to improve.

Yahoo retrenches journalists, social media staff in Singapore
Apr 30, 2024
Staff Reporters

Yahoo retrenches journalists, social media staff in Singapore

The media giant is pivoting its strategy in Asia towards content curation, and has reportedly laid off 17 members of its local digital team.

Cheuk Chiang assumes CEO role at Bastion's ANZ operations
Apr 24, 2024
Nikita Mishra

Cheuk Chiang assumes CEO role at Bastion's ANZ operations

Chiang moves from his position as APAC CEO of Dentsu Creative.

Tesla lays off marketing team
Apr 23, 2024
Brandon Doerrer

Tesla lays off marketing team

Affected employees sat on Tesla’s growth content team and within its design studio.

Amazon layoffs impact APAC adtech and media leaders
Apr 23, 2024
Shawn Lim

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

BCW, Hill & Knowlton warns staffers to brace for layoffs related to Burson merger
Apr 21, 2024
Diana Bradley

BCW, Hill & Knowlton warns staffers to brace for layoffs related to Burson merger

The firms have “identified areas in the business where we must eliminate roles, many of which were duplicate,” staffers were told in a memo.

Journalism is not a crime
Apr 1, 2024
Steve Barrett

Journalism is not a crime

As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.

Agency Report Card 2023: TBWA
Mar 28, 2024
Staff Reporters

Agency Report Card 2023: TBWA

It was a robust year in which the Omnicom shop opened its doors to exciting new talent and clients on the roster and championed diversity with 100% leadership retention.

Agency Report Card 2023: VMLY&R
Mar 28, 2024
Staff Reporters

Agency Report Card 2023: VMLY&R

The agency’s performance across both business and creativity didn’t quite match 2022’s. However, with a new leadership team in tow, VMYLY&R should be ready for a wave of change and innovation following its merger with Wunderman Thompson.

IBM lays off comms, marketing staff
Mar 13, 2024
Brandon Doerrer

IBM lays off comms, marketing staff

A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women
Mar 9, 2024
Bailey Calfee

CreativeX study: Advertising continues to overlook and stereotype dark-skinned and older women

CreativeX founder and CEO Anastasia Leng said the findings represent a “gap between intent and action” in the industry.

40 Under 40 2023: Lina Marican, Mutant
Mar 7, 2024
Staff Reporters

40 Under 40 2023: Lina Marican, Mutant

Fiercely loyal to her team, Marican has achieved strong revenue growth and high satisfaction scores—her people-first attitude is admired by both clients and employees.

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