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May 26, 2015
Wieden+Kennedy Shanghai names managing director
SHANGHAI - Wieden+Kennedy has named Bryan Tilson as managing director, more than a year after Beats by Dre lured former MD Jason White away and left a management-by-committee approach in place for the agency.
Jun 1, 2015
Microsoft claims advertiser benefits from 'transformation' in Asia
Microsoft is touting "hyper targeting" of users across multiple screens based on factors such as the service they're using and their location, as it works to heighten its appeal to advertisers as part of Microsoft's transformation under CEO Satya Nadella.
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