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Agencies will feel impact of tech layoffs, but carnage won’t be as bad
Tech companies laid off thousands of workers in the past month, casting a dark shadow over the white-collar labor market — but the impact on the agency sector is unlikely to be as grim.
What happens when the great resignation collides with layoffs?
Continued volatility on the talent front meets a cooling of the ad market amid a tough economic outlook.
Elon Musk may be toxic, but he might not be crazy
After more than ten years of trying to be a successful ad-supported business, perhaps taking a different path is the right thing to do.
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Journalism is not a crime
As we reach the one-year anniversary of the detention of Wall Street Journal reporter Evan Gershkovich in Russia, the role of the media has never been under such intense scrutiny.
Marketers bet too big on the metaverse
It’s another cautionary tale of chasing the next shiny object.
Why many in adland might quit and freelance in 2024
How to make the most of the new freelance marketplace this year.
Go fishing for digital talent during the tech crash
Hiring freezes and layoffs permeating Big Tech provides the ad industry with an opportunity to get on the digital offense. Here’s how.
Happy holidays! See you in 2024
As the Campaign editorial team takes a break until January 2nd, we recognise how even the most ingrained holiday traditions and beliefs could benefit from a marketing agency's transformational touch.
'Wide-eyed innocence and blind terror': Why haven't advertising professionals unionised?
As issues like the gig economy, AI, and the cost of living crisis see other creative industries joining forces to fight for better protections and working conditions, Campaign explores why advertising professionals have traditionally been slow to unionise.
It’s time for brands to put news on their ‘learning agendas’
Brands need to re-learn how to engage with news content.
Marketers expected to scrutinize partner contracts post-SVB collapse
Advertising economy experts suggest the Silicon Valley Bank failure is generating increased uncertainty in the ad market and a reevaluation of vendor contracts.
How to fix adland staffing pressures? Pay has to be the focus
A major Advertising Association report on the industry's struggle to keep hold of talent points to a clear problem – salary levels.
Formulation, concentration and the three-headed llama
How to solve the cultural gap between creative and production.
Why Twitter wants to become WeChat explained
Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.
Brace for job axes to swing and production to change forever
An adland status check necessitates embracing this cliche: It really isn't all doom and gloom.
As freelancers flood the market, it will be survival of the fittest
As job cuts hit adland, those seeking freelance work must differentiate their strengths quickly and communicate it well, says one project matchmaker.
Cannes cancelled: Reactions from adland
India's top agency leaders and marketers believe learnings will be missed, while some call for work to be celebrated with an online event
WPP: Don’t let the headlines scare you
The next six months promise to be unpleasant for WPP. However, it’s a great time for the future of WPP. (Both of these things can be true.)
Top exits and entrances of 2020
YEAR IN REVIEW: Our annual recap of who strode through the doors to new corner offices and who slipped out the exits.
'Do your own PR and don't give up hope' - bouncing back from job loss
Four PR professionals in the UK who have 'bounced back' and found employment tell their stories and offer advice.
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