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Cathay Pacific's brand is not the issue—its experience is
May 26, 2017
Matthew Miller

Cathay Pacific's brand is not the issue—its experience is

BRAND HEALTH CHECK: As the airline slashes jobs, we asked two brand consultants for their take on what's gone wrong, and how to fix it.

Weekly wrapup: Funky chickens and a Thai tearjerker FTW
Sep 27, 2013
Matthew Miller

Weekly wrapup: Funky chickens and a Thai tearjerker FTW

ASIA-PACIFIC - Mercedes and Thai mobile carrier TrueMove tie for our weekly FTW (for the win) distinction, while fashion brand Longchamp falls flat. Plus, the week's top stories and a few distractions to while away your Friday afternoon.

Top content of 2013 (We'll see you in 2014)
Dec 20, 2013
Matthew Miller

Top content of 2013 (We'll see you in 2014)

ASIA-PACIFIC - We're off for the holidays after this afternoon (daily coverage resumes on 6 January). But before we go, here are the most popular features, news stories, photo galleries, opinions and videos from campaignasia.com in 2013.

Weekly wrapup: 'Puppy love' FTW, hashtag sale fail
Oct 4, 2013
David Blecken, Matthew Miller

Weekly wrapup: 'Puppy love' FTW, hashtag sale fail

ASIA-PACIFIC - A puppy video with a surprise ending wins our hearts, while a US retailer fails to make proper use of hashtags. Plus, the weekly top 10 and a couple of worthy distractions to make your Friday afternoon go faster.

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