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Twitch layoffs hit marketing team
Jan 11, 2024
Brandon Doerrer

Twitch layoffs hit marketing team

Twitch’s senior director of marketing, head of social media and influencer marketing manager were let go as part of a 500-person reduction.

IBM lays off comms, marketing staff
Mar 13, 2024
Brandon Doerrer

IBM lays off comms, marketing staff

A low-single-digit percentage of IBM’s global workforce is being affected by the job cuts.

Tesla lays off marketing team
Apr 23, 2024
Brandon Doerrer

Tesla lays off marketing team

Affected employees sat on Tesla’s growth content team and within its design studio.

Duolingo offboards translation contractors; Workers allege AI replacement
Jan 10, 2024
Brandon Doerrer

Duolingo offboards translation contractors; Workers allege AI replacement

The language learning app offboarded 10% of contractors, including some who worked on translations, but denied it was to let AI take over.

Spotify launches in-house music consultancy Aux
Feb 21, 2024
Brandon Doerrer

Spotify launches in-house music consultancy Aux

EXCLUSIVE: Aux will counsel brands on how to use music in their campaigns and pair them with artists.

Meta hires Andrea Gellert as VP, global business and product marketing
Jul 26, 2023
Brandon Doerrer

Meta hires Andrea Gellert as VP, global business and product marketing

She steps in for Michelle Klein, who departed in March.

Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure
Jan 25, 2023
Brandon Doerrer

Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure

The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.

Twitter glitches due to 'extremely brittle' code, says Elon Musk
Mar 6, 2023
Brandon Doerrer

Twitter glitches due to 'extremely brittle' code, says Elon Musk

Users were unable to click on links in tweets to third-party websites.

Omnicom joins IPG in recommending clients pause Twitter spend
Nov 14, 2022
Brandon Doerrer

Omnicom joins IPG in recommending clients pause Twitter spend

Ad giant Omnicom Media Group is advising its clients, which include PepsiCo, Mercedes-Benz and McDonald's, to halt investments on Twitter in light of recent layoffs and brand safety concerns.

Media watchdogs and DE&I advocates rebuke Elon Musk’s Twitter acquisition
Oct 30, 2022
Jessica Heygate, Brandon Doerrer

Media watchdogs and DE&I advocates rebuke Elon Musk’s Twitter acquisition

Stop the Deal coalition warns that Musk’s ownership makes marginalized groups more vulnerable on Twitter.

As companies hire metaverse specialists, do these roles have longevity?
Dec 8, 2022
Brandon Doerrer

As companies hire metaverse specialists, do these roles have longevity?

As the metaverse and Web3 evolve, experts believe they can stay relevant with their strategic minds and ability to understand and explain emerging tech to clients.

As crypto crashes, what’s the next big Super Bowl ad category to emerge?
Nov 28, 2022
Brandon Doerrer

As crypto crashes, what’s the next big Super Bowl ad category to emerge?

After FTX filed for bankruptcy this month, agencies are watching for emerging categories at this year’s marketing extravaganza — but they haven’t counted crypto out just yet.

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