Search results for ""layoffs""

Articles: 3 Results Filter results»
Order By: Relevant | Latest
Ogilvy to discard sub-brands
Feb 1, 2017
I-Hsien Sherwood, Steve Barrett

Ogilvy to discard sub-brands

CEO John Seifert says US will immediately adopt a single P&L, with other countries to follow.

Does SapientRazorfish herald the eclipse of Publicis brands?
Nov 21, 2016
I-Hsien Sherwood

Does SapientRazorfish herald the eclipse of Publicis brands?

"Clients increasingly care less about the brand," says Bill Kanarick, chief strategy officer for Publicis.Sapient.

Without McDonald's, what will become of Leo Burnett?
Sep 20, 2016
I-Hsien Sherwood

Without McDonald's, what will become of Leo Burnett?

The loss of its marquee account is just the latest blow for one of adland's most celebrated brands. Is there a future for the Chicago stalwart?

Filter results

Date

Article Type

Site Category

Author