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China’s media buying costs to rise less than 3% in 2023: Ebiquity
Oct 20, 2022
Minnie Wang

China’s media buying costs to rise less than 3% in 2023: Ebiquity

Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI
Jun 10, 2024
Minnie Wang

BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI

In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.

'996' debates continue, but overwork prevails in China internet companies
Mar 14, 2022
Minnie Wang

'996' debates continue, but overwork prevails in China internet companies

A year after the death of a Pinduoduo staff member led to calls for change, some company rules about overtime have changed, but the broader culture of overwork remains stubbornly in place.

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