Search results for ""layoffs""
Google layoffs escalate as automation replaces some roles
Tech giant has slashed hundreds of roles within its ad sales division after throwing more weight behind AI-powered ad products.
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Will the ad industry benefit from Big Tech’s layoffs?
Question of the week: As tech companies lay off staff and freeze hiring, Campaign US asked industry leaders whether the ad industry stands to benefit.
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Google: ‘We’re not restructuring because AI is taking away roles’
Chief business officer Philipp Schindler tells investors that growth in the company’s AI-powered ad products, a ‘bright spot’ in its Q4 performance, has not directly contributed to recent layoffs.
Analysts: Warner Bros. Discovery and Paramount Global merger would benefit ad industry
Combining the two media conglomerates’ streaming assets would create a scaled entity better equipped to take on Disney and Netflix — though such a deal would face financial and regulatory hurdles, analysts tell Campaign US.
WPP moves GroupM Nexus product and engineering teams into Choreograph
SCOOP: The move forms part of a wider reorganisation at Choreograph that has also named Krystal Olivieri as North America CEO.
Meta says ad spend has ‘softened’ amid Israel-Hamas war
Facebook and Instagram parent widened its Q4 revenue outlook after observing a retraction in ad spend in recent weeks correlated with the outbreak of the conflict.
Advertisers brace for turbulence at Snap, but welcome clearer focus
As the tech company goes through a mass restructuring the advertising industry expects short-term pain—but remains hopeful about Snap’s long-term outlook.
GroupM forms commerce unit under Nexus performance hub
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
Media watchdogs and DE&I advocates rebuke Elon Musk’s Twitter acquisition
Stop the Deal coalition warns that Musk’s ownership makes marginalized groups more vulnerable on Twitter.
YouTube’s ad revenue decline continued into Q1
Alphabet executives assured investors that ad spend has begun to stabilise across Google properties as revenue from its video streaming platform has now retracted for three consecutive quarters.
AI, Web3, purpose and SVB: Takeaways for marketers from SXSW 2023
Amidst the AI hype, discussions about new technologies struck a more cautious tone than prior years as advertising and tech workers hone in ethical and commercial challenges.
Martin Sorrell and Wesley ter Haar are ‘optimistic’ about a ‘tougher’ year ahead
The Media.Monks leaders outline their strategy to appease ‘anxious’ advertisers in a deteriorating economic environment that analysts say is ripe for innovation.
Google ad revenue falls in Q4, reversing several years of growth
Ad revenue across Google properties was $2.2 billion lower in the quarter than a year prior as shrinking brand budgets spread to search.
Ad industry displaying ‘cautious optimism’ amidst economic uncertainty: GroupM
WPP’s media investment arm once again lowers global ad forecast for 2022 but says industry is remaining resilient against macroeconomic forces.
Mark Zuckerberg says 2023 will be ‘year of efficiency’
Meta CEO promises continued streamlining after reporting a 22% hike in costs and expenses in Q4.
Twitter’s ad revenue slows as Musk deal hangs in the balance
Advertiser appetite dampened in Q2 as macroeconomic challenges met uncertainty over Elon Musk’s deal to purchase the social media company.
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