dentsu
Dentsu rolls out global innovation proposition and names president
Dentsu Lab Tokyo was established in 2014.
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2024 Cannes Contenders: Dentsu creatives place their bets
Dentsu's creative chiefs in Taiwan and Indonesia pick the APAC campaigns that stand a good chance of winning a Lion.
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Confusion prevails in India as advertisers, agencies grapple with new declaration rules
After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
Bosch partners with Amnet and Samsung for weather-activated campaign
The initiative harnesses weather API and CTV to boost awareness of Bosch's new machines, with impressive results in Mumbai.
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Q1 agency metrics: A closer look at financial patterns and APAC performance
In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.
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