creative

Jun 11, 2024

Confusion prevails in India as advertisers, agencies grapple with new declaration rules

After a spate of high-profile misleading ads, India's Supreme Court has directed agencies and advertisers to furnish a self-declaration certificate before airing new ads. Digital marketers say it's impractical.

Apr 24, 2024

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

Apr 3, 2024

Reckitt Benckiser puts Durex creative duties up for pitch in India

EXCLUSIVE: Havas has held the account since 2014.

Apr 2, 2024

Is KFC set to part with Ogilvy India?

EXCLUSIVE: First reported to be on the lookout for a new creative agency in February this year, Campaign now understands that KFC's pitch is well underway.

Mar 20, 2024

'AI-powered' agency collective launches with quartet of creative businesses

Comms professional Lizzie Earl has launched Stakked—a collective of four specialist creative companies, backed by industry veteran Andrew Bloch.