china
BlueFocus CEO: Half of digital marketing work and positions will be replaced by AI
In an exclusive interview, Pan Fei, CEO of the largest Chinese marketing agency group, is unapologetic about using AI to replace human outsourcing, leading creative output, and eventually replacing human employees.
Edelman and Zeno Group parent names Greater China leader
Former BCW China chief executive will helm Edelman and Zeno Group in China.
Oreo urges Chinese consumers to ‘stay playful’
In a nation known for over-work, over-studying and pressures to achieve, Oreo seeks to bring back China’s 5,000-year-old culture of play with its new ‘Art of ‘Play’ brand platform in collaboration with Publicis.
Bilibili’s Youth Day video stirs plagiarism claims
Bilibili disputes the plagiarism claims on the video, which has already garnered over a million views on the platform.
‘I’m Worth It’: L'Oréal invites Chinese women to reflect on 50 years of famed slogan
This campaign by McCann China narrates the story behind the iconic tagline from its inception in 1971 to what it means in present day.
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