Minnie Wang
May 3, 2022

How brands in China are grappling with social media misinformation issues

Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

5 hours ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

6 hours ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

7 hours ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.

8 hours ago

How I came out in the workplace

Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.