Technology
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Tech On Me: Can adtech wean itself off MFAs?
This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.
How Imagesbazaar is preparing for an AI-driven world
Sandeep Maheshwari, the pioneer of stock images and concept shoots in India shares company's transformational journey and gives a lowdown on how his company is getting future-ready.
Cannes daily global podcast: Elon Musk puts free speech before advertisers
EPISODE 4: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In episode four, we discuss the big award wins from the third night.
Elon Musk on artistic ads, 'foolish' posts and telling advertisers to go F themselves
The chief technology officer at X told WPP's Mark Read advertisers were 'insisting on censorship' at the time that he unleashed an expletive-led response to them.
Meta ‘disappointed’ to pause its AI plans in the EU
By not having access to users’ public data in the EU, Meta said that it would only be able to provide a ‘second-rate experience’ and has therefore delayed the launch of Meta AI in the region.
Amazon and GroupM partner to embed brands in live shopping streams
E-commerce giant and media agency network have been engaged in an exclusive partnership for the past six months to create branded shoppable livestreams.
Havas pushes integration with new ‘Converged’ strategy and invests $429.3 million in AI and tech
French agency group’s moves come ahead of possible stock market float.
Dentsu rolls out global innovation proposition and names president
Dentsu Lab Tokyo was established in 2014.
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Tech On Me: Is Apple renewing its focus on improving its ad measurement capabilities?
In a busy tech week, Apple unveils new ad tools, Oracle exits from ad tech, Amazon makes a big Taiwan bet, and Musk launches a war on Apple devices, and other weekly highlights.
AI can bring greater precision and accountability to the business of creativity
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Philippe Krakowsky of Interpublic Group is the latest in the series.
Apple unveils AI game plan, including ChatGPT integration
Technology giant debuts Apple Intelligence at its annual Worldwide Developers Conference after months of anticipation, emphasizing its unique personal insights and privacy features.
The business case for investing in creativity is stronger than ever
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Dentsu's Hiroshi Igarashi continues the series.
Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
The vice chairman of Ogilvy UK argues digital advertising is broken.
What do chief AI officers do and does adland need them?
The position is the hot new C-suite job that can pay handsomely, but is it more than just a fancy title? We speak to experts across the region.
AR advertising 'increases likelihood to buy by 53%'
Interactive, augmented reality advertising promises to generate better short and long-term benefits for brands, maximising attention in a manner unrivalled by typical digital ads.
A true union between humans and machines can have a multiplier effect on creativity
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity in the age of AI. Omnicom's John Wren continues the series.
Keeping up with AI search, a cookieless future, TikTok and X uncertainty
Amid digital disruption and AI automation and insights, don't lose sight of three marketing basics: experimentation, research and audience-based planning.
Navigating the cookieless future: Insights from industry leaders
Although cookie deprecation on Chrome has been delayed yet again, more and more industry experts are urging the 75% of marketers still relying on third-party cookies to make the change to first-party data.
We can be better with AI, but we must be better than AI
Ahead of Cannes Lions, Campaign asked the CEOs of the big six agency groups how they make the business case for investing in creativity – now and in the coming age of artificial intelligence. Havas' Yannick Bolloré offers his view.
Tech On Me: Will pornography content increase on X?
Welcome to the inaugural edition of Tech On Me, a weekly newsletter where Campaign's media and technology editor, Shawn Lim, breaks down the latest technology news and trends and gives his take on it.
Top news, insights and analysis every weekday
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