Climate Action
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
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UN chief calls for ban on fossil fuel ads to combat climate change
UN secretary-general António Guterres has directly called for PR agencies to stop working with fossil fuel clients, and ‘acting as enablers to planetary destruction’.
How Dentsu and Nestlé cut digital ad emissions by 25% in Indonesia
CASE STUDY: By measuring and eliminating higher-emitting media and formats throughout their campaign for Bear Brand's sterilised milk drink, the carbon footprint was slashed by a quarter within a three-month period.
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MasterChef Australia’s ‘greener’ gas claims spark ACCC investigation
"Hundreds of thousands of MasterChef fans are being deceived into thinking that the gas used in the program is good for the planet," asserts Comms Declare as they file a formal complaint with the consumer watchdog.
Activists 'hack' billboards to protest against Shell advertising
OOH campaign by Brandalism precedes Shell’s London AGM this month.
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World Earth Day 2024: 1,000 agencies say no to fossil fuels
Asia Pacific joins the Clean Creatives movement with 67 regional pledges. To mark this occasion, the anti-fossil fuel campaign group has released a new film, lampooning the advertising industry.
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We all have a collective responsibility to make progress on sustainability
To mark Earth Day 2024, Matt Bourn and Sebastian Munden, authors of a book on the importance of sustainable advertising, warn that this is no time to stand still.
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How UOB reduced its ad emissions without compromising on attention time
UOB believes there is an opportunity for marketers to minimise their campaign’s impact on CO2 while improving overall effectiveness. Campaign finds out how.
Saving water doesn’t have to mean extreme measures, says PUB
In collaboration with VML, this new campaign by Singapore’s national water agency is a reminder that even the simplest efforts can help to conserve water.
The individual vs the collective effort in environmental progress
Brands have the power to revitalise the value of sustainability, its collective progress, and individual benefits—and now is the time for them to do it. Natasia Wangsaputra opines.
Fujitsu’s new campaign is a deliciously stark reminder of our carbon footprint
In this new campaign for environmental awareness—in collaboration with RGA— you can have your pollution cake and eat it too.
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Comms Declare blasts Shell’s ‘Olympic-level gaslighting’ as it calls for creative review
Environmental advocacy groups will closely watch Shell Energy's creative pitch in Australia to see how the company navigates the evolving landscape of environmental accountability and public perception.
Virgin Atlantic marketing chief on accepting the challenge of sustainability credibility
Annabelle Cordelli speaks to Campaign on tackling green aviation naysayers and how agencies need to prove effectiveness.
How green is India's adland valley?
In light of the COP28 agreement to transition from fossil fuels and India's ad watchdog's directives to curb greenwashing, where do Indian agencies stand on the matter, especially in working with clients?
Not perfect, just Bettr: How a Singaporean coffee brand is humanising sustainability
As the first B-Corp-certified company in Singapore, Bettr Coffee has partnered with design practice Anak to not just redesign its packaging, but realign consumer perspectives on embracing sustainability with perfect imperfection.
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B Lab initiates formal investigation into Havas' B Corp status amid Shell controversy
Exclusive: 26 B Corp certified agencies demand B Lab to reconsider Havas' B Corp status over the Shell partnership.
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'It's only greenwashing if you get caught'
New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.
Sustainability glam: L’Oréal SAPMENA's Vismay Sharma on AI skincare and leading the green beauty revolution
SAPMENA is an unconventional geographical zone; president Vismay Sharma talks about how the region sets a new bar in sustainable solutions and why data and tech are reshaping the industry landscape.
Should advertising of high-carbon products be banned?
SOUNDING BOARD: Controls on advertising harmful products like tobacco and junk food have existed for years. With the climate emergency worsening by the day, is it high time to implement tighter rules on advertising high-carbon products like SUVs and long-haul flights, or even ban them altogether?
In the wake of COP28, five burning questions for McCann's CEO
McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.
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