Robin Langford
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YouTube, Pinterest, Snap and WACL urge better ...
A number of new research projects indicate that women still do not feel accurately represented across the industry.
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‘A knife edge of what is legal’: Six years on from ...
25 May marked six years since GDPR was brought into effect, but is it still fit for purpose as a consumer data protection shield?
Social overtakes search for adspend in landmark ...
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
CacaFly’s Brian Yang on the growth of retail media ...
Fresh from establishing the retail-media network for Gojek, Yang speaks about retail-media opportunities for brands in Southeast Asia and courting KOLs speedily with tech.
Google enters the MMM game: Meridian helps ...
Open source solution will measure the holistic impact of marketing efforts across channels – letting users change the code and model parameters to suit their unique business needs.
ID++: Is Amazon planning its own post-cookie solution?
A swiftly deleted job listing for a project called ‘ID++’ has sparked rumours that the online retail giant is developing its own alternative to Google’s cookies for advertisers.
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